SmarterAds Research

SmarterAds Research

Monetizing the Journey: Six insights for understanding the online travel consumer and driving conversions

Only 5% of the visitors to your site actually book.

We share six of the thousands of factors that we use to determine the probability that an individual user is going to book on your site or is visiting just to look.

When you can predict your users’ behavior, you can monetize the other 95% of your site visitors.

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