What Makes SmarterAds Different?

Cara Sweeney

Hundreds of advertisers and publishers work with us because we understand the challenges of the online travel space—it’s how we became an industry-leading travel company. We’re not just a solution provider; everything that we offer publishers was first built, and then improved, to grow our own portfolio of travel sites, including Airfarewatchdog.com and CruiseCritic.com. We’re constantly conducting A/B tests, allowing you to reap the benefits of our 17+ years of experience. Plus, as a member of the TripAdvisor family, we have access to a wealth of proprietary travel data.

“We understand the unique challenges of the online travel space, and we’re continually testing and optimizing solutions to make them better and more effective,” said Eric Bosco, General Manager of SmarterAds. “And when it comes to every new idea we explore, rest assured: Our own sites do the testing, so that yours reaps the success.”

For publishers, you can layer in TripAdvisor Hotel Meta and Content to your site, allowing visitors to compare prices, while proving your value. Or, by working with us, you display Viator attractions on your site, adding compelling content and context

For advertisers, our superior advertiser auction works on a three-tier model that ensures you’re paying the right price for the right kind of traffic for your business. In turn, you receive a high value for CPCs and conversion.

For others, both solutions play a role in their monetization strategies. “It has been an amazing experience working with SmarterAds as both advertiser and publisher. We have met our goals of gaining further brand recognition, optimal conversion, and increasing revenue from online/offline bookings leveraging their multiple products,” said Ashish Rathour, President of Justairticket.com. “The team’s attention to details and data-driven approach has been really effective in meeting our aggressive goals.”

Along with data and cutting-edge products, the implementation is easy: only one line of JavaScript. And with unparalleled support from our experienced account management team, you can meet your business goals.

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